Arsenal Supporters' Trust
The Arsenal Supporters' Trust brings together supporters of Arsenal Football Club with the goal of widening and deepening supporter involvement.
The Trust commissioned us to design, artwork, print and deliver their Annual Report and Accounts for 2022-23 and 2023-24. Prior to that all their reporting and publications had been produced in Word with no artworking and no specific formatting or branding applied.
With no guidelines to work from we created a simple heading hierarchy and took colour inspiration from the club itself. With red predominant in the AST logo we kept it back as an accent colour and utilised the lesser spotted gold and blue on headings and fills to ensure a sporting connection to their corporate reporting. AST exist to serve their members so we ensured photography from events and the community they have built were favoured over occasional shots of the stadium itself. We also managed the professional print and speedy delivery the 2023-24 report in time for the Trust's AGM in 2025.
Further to developing this brand approach we also provided AST with some official materials including a letterhead and official membership cards, managing design, print and delivery on their behalf. We have also typeset feature articles by contributors to the Trust's fundraising events and provided accessible digital versions for publication online.