Implementation of a new brand identity across a number of project and formats, including application to new campaign materials and initiatives, amending and updating corporate templates, reporting, member guidance, brochures and other collateral and providing print and delivery services for updated materials.

Having worked with the British Holiday and Home Parks Association (BHHPA) on their membership journal and annual members’ directory since 2024, we were asked to assist the organisation as it rebranded to the Holiday and Residential Parks Association (HARPA) in 2026. HARPA had an extensive list of both new and existing collateral that was required in new branding, incorporating a new logo, font, several colour ways and a new ‘Thrive’ graphic asset.

We delivered new templates for letterheads, presentations and corporate documents such as factsheets and press releases in Microsoft Office, as well as updating other documents such as compliment slips, membership application forms (interactive and print), certificates, maps and event banners and collateral with new branded designs.

As well as updates and refreshes of existing documents, we were increasingly brought in to deliver distinct campaign items as well, including the 2026 ‘Parks Make Places’ campaign, new digital member badges, HARPA adverts for other industry publications and the ‘Summer Safety’ series of posters.