Brand evolution and implementation across assets, including building a new website and artworking two new corporate reports.

We helped our building neighbours RSGI consolidate their brand and visual identity in digital and print by delivering a new website and new reports. We tweaked their previously bright colour palette to more muted tones and introduced a serif font to their type options to give web headings and report text greater journalistic and editorial weight and authority.

The new RSGI website works through both a design system for bespoke layout blocks, including call-out infographics and quotes, and a CMS, which enables the posting of insight articles and features into categories that can be filtered in each section. The website also provides an upcoming events listing, as well as a previous events diary to which notes and content can be added for attendees to revisit. It supports podcast hosting and contains forms to collect data from customers requesting and downloading longer-form flagship insight reports.

We brought the same sensibilities to two new corporate reports, reflecting the design evolution of the website in the changing style sheets applied to each, including the same colours as used on the website and the serif font to promote the integrity and authority of content. We developed basic chart styles and additional visual cues to tie sections and data together. We also sourced print and delivery for the reports in the UK, supporting both RSGI and their partners.